Posted tagged ‘spring’

“It’s spring and I’m blind”

July 6, 2011

I recently finished reading “The Idea Writers: Copywriting in a New Media and Marketing Era” by Teressa Iezzi. Overall I enjoyed the book, which thoroughly discusses successful marketing campaigns– mostly digital– from the last decade or so. I would say the part that stands out the most is toward the beginning.

Iezzi brings up a true story about a blind beggar on a street corner. The man’s sign reads “I’m blind. Please help.” Sadly, no one is giving him money. An observant copywriter walks up to the man and changes his message to “It’s spring and I’m blind.”

This simple rephrasing changes everything. Instead of receiving nothing, he starts getting loads of money. Something about the new phrase appeals to people’s emotions, which really speaks to the power of good writing.

Some signs of spring in Somerville

May 1, 2011

People out and about

Flowers

Kids on bicycles

Gardens taking shape

Tulips

Spring has sprung

February 20, 2011

At least it was here on Thursday and Friday. I took advantage of the nice weather by walking around my neighborhood. Here’s some of what I saw:

Snow melting

Dirty snow

A bike path with no ice or slush

Crews working on this new residential building

High snowbanks

Clear sidewalks

The sun

Trash that had been hiding beneath snowbanks

During my outing, I had a delightful feta avocado salad at the Joshua Tree in Davis Square. In addition to marinated feta cheese and ripe avocado, it had toasted pistachios, mixed greens, white beans, and citrus vinaigrette.

And later in the day I got a surprise from my fiancee!

Tulips are my favorite flower.

This weekend I also picked up my engagement ring from Shreve, Crump & Low in the Back Bay.

They had resized my ring and made a new setting. Here it is now: