As I mentioned in my last post, I recently started working as a copywriter for a social marketing company called BzzAgent. Also known as a word-of-mouth marketing company, BzzAgent enlists hundreds of thousands of “agents” to discuss brands and products (L’Oreal, Michelin, and Unilever are just a few of its clients).
The agents receive free products, free services, and discounts. I signed up to be an agent (also called a “BzzAgent”) to see what’s it’s all about (you can do so as well). After filling out some surveys, I was invited to the “about.me” campaign. About.me lets you put multiple online profiles (including Facebook, LinkedIn, Twitter, and Flickr profiles) in one place.
I created an about.me page at about.me/christinelaubenstein. You decide which profiles and/or links you want to include on your page. I added my Twitter, WordPress, LinkedIn, Vimeo, YouTube, and Tumblr accounts (granting about.me access to my posts, updates, videos, etc.), but I declined to allow access to my Facebook info (including profile information, status updates, and friends’ photos).
For me, my Facebook page is a relatively private space I don’t want strangers to see. I did, however, opt to add a link to my Facebook page (in case someone wants to friend me). You can link to other pages if you’d like, or add other profiles (Blogger, Posterous, Flickr, TypePad, Formspring, Last.fm, Daily Booth, and Instagram).
You can also personalize your background, font colors, fonts, and biography. Other features include statistics about your accounts and about.me page, ideas for promoting your about.me page, and a place to add your favorite about.me pages. I haven’t yet used all these features, but I’ll still provide my initial thoughts about about.me:
- It’s a neat idea. Unless you have your own website/blog, I don’t know of any service that lets you list such a wide variety of profiles (LinkedIn, for example, just has fields for three websites, your Twitter account, and your IM screen names). Not to mention the other services don’t let you see content from all your accounts.
- I like how you can personalize your page.
- It’s good from an SEO standpoint. You can use about.me to submit your about.me page to Bing, Google, and Yahoo. I did this about two weeks ago, and at least for Google my about.me page already appears on the second page of search results when my name is queried. So creating an about.me page can help push down negative links (if you have them, of course).
- I’m not sure sure how much time I’ll devote to my page. I have a personal blog and professional website that already allow me to add my Tumblr, LinkedIn, Twitter, etc. info. So if I have these sites I’ve already invested in, why do I need about.me? I guess I could use about.me to have all my content in one place. But at this point, I don’t see a huge benefit. Clicking on a link to access my content (at its source) takes one second.