Posted tagged ‘copywriting’

“It’s spring and I’m blind”

July 6, 2011

I recently finished reading “The Idea Writers: Copywriting in a New Media and Marketing Era” by Teressa Iezzi. Overall I enjoyed the book, which thoroughly discusses successful marketing campaigns– mostly digital– from the last decade or so. I would say the part that stands out the most is toward the beginning.

Iezzi brings up a true story about a blind beggar on a street corner. The man’s sign reads “I’m blind. Please help.” Sadly, no one is giving him money. An observant copywriter walks up to the man and changes his message to “It’s spring and I’m blind.”

This simple rephrasing changes everything. Instead of receiving nothing, he starts getting loads of money. Something about the new phrase appeals to people’s emotions, which really speaks to the power of good writing.

This has been a great year

May 22, 2011

My fiance in our new apartment

One of my college roommates recently told me that 2011 has really been my year. I would say that’s correct, but also that the whole last year has been my year. Since turning 29 in June, I’ve moved in to an awesome apartment, gotten engaged, and become involved with copywriting– a field I truly enjoy. I have written copy for WordStream (a search marketing company) and FlipKey (a vacation rental property website), and last week I started a copywriting position with BzzAgent (a social marketing company). So far I love the new gig! I feel so lucky to have experienced such a great year, and am motivated to spread my good fortune in any way that I can.

Yup, I’m a copywriter

March 22, 2011

Around 7:45 p.m. I noticed a blunder on the Boston Globe’s website, Boston.com. Can you find it? (Click on the image to see it better.)

Yup: They wrote “Cheat eats,” not “Cheap eats.” It’s not the biggest deal in the world, but it’s too bad one of the biggest newspapers in the country had such a glaring error. Around 8:15 p.m. I checked the site again and the issue was fixed.